Sketches for a new identity…



I love a challenge ; )

These are sketches for a professional identity for a friend who has a very diverse skill-set: massage therapist, yoga teacher and usability consultant.

The easy route would be to treat each strand separately. But that’s no fun. There was already a nice idea of using hands as a conceptual image for the massage, the leap was to tie that into “interaction and usabilty”… oh and “Yoga”.

As often happens, there was a bit of serendipity: earlier that week a colleague had introduced me to a really nice set of “gesturecons” (illustrations used in diagrams to demonstrate how to use software on touc-screen devices) for a user-flow diagram I was doing. Massage is about touch, so why not use gesturecons to illustrate massage movements?

Trying to tie this concept into yoga was a but more work. Then I remembered that in yoga books you often have figurative diagrams to demonstrate postures, and in yoga there are postures just for the hands, called “mudras”.

It seemed to fit quite nicely as an idea, hands that massage, a hand in a meditative mudra, and a hand performing an interactive gesture.

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Graham

I’m a user experience and user interface designer based in Hackney, London

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