Whenever I design a logo, I always look for an opportunity for a monogram.
Mongrams are great for extending the uses of a logo and if there’s a need for a smaller version, such as icons or badges and labels in the real world.
The example above is the identity I’m working on for a rather chic catering & events company, but I’m still not quite allowed to shout about it yet, I can’t help let a few ambiguous designs out of the bag ; )