Embossed business card and a paper design I found online

Die-cut print folder

Rubber stamp to add a hallmark to prints

USB box

Altermate business card embossed on white

Wax seal

Alt font

This new site for yoga teacher Sarah Burgess is to provide information and class schedules for her yoga practice. It was designed to be friendly, informal, and uses “in-situ” photography of Sarah doing yoga as a main focal point.

Responsive WordPress theme customisation

I designed the site and customised a theme in WordPress which was used as framework for the content and to make updates easy. I used the theme “Twenty twelve” as a base. It’s a responsive theme created by WordPress’ in-house team and is a great foundation for exploring media queries and getting into designing layouts optimised for mobile, tablet and large screens. It is interesting in that it loads the CSS in the functions.php, rather than in the header.

For the full screen background slideshow I used the excellent MaxImage by Aaron Vanderzwan. I found this to be the most reliable and platform agnostic. This meant that I had to add the slideshow code directly to the .php files rather than using a WordPress plugin, which I found either didn’t work very well or slowed the site down too much.

The Audioscrobbler software is 10 years old and Last.fm is celebrating this revolutionary innovation.
The logo takes elements from exisiting branding assets.

Sketch

scrobble: skrob·bul (ˈskrɒbəll) [verb]
To automatically add the tracks you play to your Last.fm profile with a piece of software called a Scrobbler
If I’m not scrobbling the music I hear, it doesn’t count!

Following the iOS design principle of “do one thing really well” we decided to spilt the Last.fm service into three distinct apps which serve clearly different use: radio streaming, exploring and scrobbling your music collection, and finding events to see. This meant coming up with a family of icons that were different enough to be distinct, yet belonged together and clearly reflected the brand.

The solution was inspired in part by the style of exisiting brand illustrations, but simplified and using geometric shapes. Each icon has a loose concept:

Radio: (Obvious!) is personal radio, so radiating waves… no brainer.
Scrobbler: The Scrobbler enhances your local music collection with Last.fm UGC tagging data and creates automated personal playlists. The icon shows inverted triangles, representing  focusing lots of music down to the point of the tracks you really want to listen to.
Events: The icon shows a horizon with points radiating out, representing the points of a globe where you can see your music live.

This is the holding page I designed for JustGo Music which has just gone live. The CSS isn’t mine, and was done without my sign-off, so it’s not been picked to death for detail ; )

Phew, got there in the end.

The client liked the last two ideas, a combination of the clean J shape with a bit of movement.

After some thought, the client decided they actually quite like the rotated “J” logo, an wanted to see some development on that version with colour option. Nearly there. Replaced the funky Chalet “S” with a customised “S” from Lucida.