Category: justgo

Electronic music site logo – 3rd iteration

In the second iteration I was asked to try a more minimal logo based around the “J”. We also had a font we really liked called Chalet London 1970 by House Industries.

The client liked the last two ideas, a combination of the clean J shape with a bit of movement.

After some thought, the client decided they actually quite like the rotated “J” logo, an wanted to see some development on that version with colour option. Nearly there. Replaced the funky Chalet “S” with a customised “S” from Lucida.

JustGo Music logo colour samples

Electronic music site logo – sketches

I’ve been working on the branding of a new product creating a social space for the electronic dance music scene.

The current logo is the old "grpahic equaliser" - I developed that into a more abstract waveform, that then started to look look like the cut-out shape you see in a razor blade.

 

I have to get the whole DJ cliché out of the way. It was nice that the "J" could be worked into the arm of the deck.

 

Morphological matrix

After doing some research into the scene and some broad thinking on possible themes that might add personality to the brand, I start to sketch ideas using a “morphological matrix” as a way of organising the ideas, it also helps to make those lateral connections. Here’s the matrix as a whole…