Work out in the wild – Graham Todman freelance UI / UX product designer http://grahamtodman.co.uk/blog Wed, 07 Oct 2015 20:00:38 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.2 JustGo Muusic Beta sign-up page live http://grahamtodman.co.uk/blog/2012/06/justgo-muusic-beta-sign-up-page-live/ http://grahamtodman.co.uk/blog/2012/06/justgo-muusic-beta-sign-up-page-live/#respond Tue, 12 Jun 2012 17:40:11 +0000 http://grahamtodman.co.uk/blog/?p=1671

This is the holding page I designed for JustGo Music which has just gone live. The CSS isn’t mine, and was done without my sign-off, so it’s not been picked to death for detail ; )

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Valentine’s Day Logo for Last.fm http://grahamtodman.co.uk/blog/2012/02/valentines-day-on-last-fm/ http://grahamtodman.co.uk/blog/2012/02/valentines-day-on-last-fm/#respond Tue, 07 Feb 2012 12:15:24 +0000 http://grahamtodman.co.uk/blog/?p=1141 Continue reading Valentine’s Day Logo for Last.fm]]> Valentne's Day logo for Last.fm

Valentne's Day logo for Last.fm on black with white outline

A logo for a Valentine’s Day feature on Last.fm. I’m not very romantic and chintz makes me nauseous, so I wanted to avoid the cliches on this logo. As this was for a music site, I felt the Ziggy Stardust lightning bolt was a better representation of love than the typical Clintons Cards heart shape. I knew I’d found the right solution when someone commented “it looks like a heavy metal band logo!”.

The font is set in Eagle Black. The colour came about by chance… When you add a colour overlay to a layer in Adobe Photoshop, the application default colour it always applies is #ef4836 (M: 87% Y:84). I’ve always like that colour and wanted an excuse to use it.

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Feedback for Last.fm Best of 2011 music infographic http://grahamtodman.co.uk/blog/2012/01/feedback-for-last-fm-best-of-2011-music-infographic/ http://grahamtodman.co.uk/blog/2012/01/feedback-for-last-fm-best-of-2011-music-infographic/#respond Wed, 11 Jan 2012 21:29:04 +0000 http://grahamtodman.co.uk/blog/2012/01/feedback-for-last-fm-best-of-2011-music-infographic/ Getting some good tweets on the Last.fm Best of 2011 infographic…

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Last.fm Best of 2011

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Last.fm charts UX & visual design http://grahamtodman.co.uk/blog/2011/12/last-fm-new-charts-ux-and-visual-design/ http://grahamtodman.co.uk/blog/2011/12/last-fm-new-charts-ux-and-visual-design/#respond Mon, 12 Dec 2011 15:46:17 +0000 http://grahamtodman.co.uk/blog/?p=1005 Continue reading Last.fm charts UX & visual design]]> Last.fm Charts style

I’ve been working on a refresh of the “Charts” section of the Last.fm site, including a new filtering options for “Hype”, “Top Artists” and “Top Loved Track”. This first launch only includes filtering by date, a later release will include “genre” and “location” filters, so that you’ll be able to can see the best “electronic” music or “black death metal” in your home town. Have a play at last.fm

Last.fm charts UX and visual design

Last.fm charts UX and visual design

Last.fm artist charts UX and visual design

Last.fm artist charts wireframes and user flows

Last.fm charts UX wireframes and user flows

Last.fm charts UX wireframes and user flows

Last.fm charts UX wireframes and user flows

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Time Out London newsletter http://grahamtodman.co.uk/blog/2011/11/time-out-london-newsletter/ http://grahamtodman.co.uk/blog/2011/11/time-out-london-newsletter/#respond Thu, 03 Nov 2011 15:31:16 +0000 http://grahamtodman.co.uk/blog/?p=998 Time Out London newsletter design, e-marketing

Nice to see my newsletter design, one of the first things I did for Time out, is still going strong aftr 4 years.

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Time Out City Guide iOS mobile apps – User Reviews http://grahamtodman.co.uk/blog/2011/08/time-out-travel-guide-apps-user-reviews/ http://grahamtodman.co.uk/blog/2011/08/time-out-travel-guide-apps-user-reviews/#respond Tue, 02 Aug 2011 11:36:45 +0000 http://grahamtodman.co.uk/blog/?p=883 Continue reading Time Out City Guide iOS mobile apps – User Reviews]]>  

I’ve been checking the reviews for the Time Out Travel Guide apps I worked on last year. It’s good to think of someone using a product you’ve designed and even better that it’s helping them have a good holiday. Dubrovnik, London, New York, Paris, & Zagreb

iTunes reviews

Berlin – Take full advantage
This is a great app and successfully navigated us to some top spots in Berlin over Easter. Currently free, which is an absolute gift – take full advantage. By Sazzle_81

Paris – Discovered a new Paris
I have been to Paris hundreds of times and have even lived there, but I discovered a completely new side to it this weekend through this app. We followed the editor’s picks and used the what’s nearby part of the app and we had the best weekend ever! Next time I will plan more and use the bookmarks to organise each day. No Improvements necessary. By Dysynni

Berlin – Absolutely essential
We used this app around 10 times a day instead of getting charged for data raoming and it was brilliant. I would have paid for this so can’t believe it’s free. If you’re travelling to Berlin, why haven’t you downloaded it already!!! By Tom Hughes

Barcelona – Absolutley indispensible…
Almost flawless in execution, this app is all you need if you turn up to Barcelona without a guide book or any clue what to do.

We spent 6 days there and filled them with things we found on here. The user interface is superb, the ability to bookmark and then view on the map was genius, and all without using any data allowance.

Only occasionally was the GPS slightly off and one or two places weren’t quite where the map thought they were, but overall it’s the best and most useful city guide app that I’ve ever used. By Doug Bryson

New York – Amazing
It made my trip to New York much easier when wandering around. Offline map, great restaurant recommendations, nice photos. I am totally getting the London and Paris guides. Please make a Lisbon one. By syt8

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Logo design in Meringue http://grahamtodman.co.uk/blog/2011/07/logo-design-in-meringue/ http://grahamtodman.co.uk/blog/2011/07/logo-design-in-meringue/#respond Wed, 13 Jul 2011 09:19:30 +0000 http://grahamtodman.co.uk/blog/?p=796 20110713-100655.jpg

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“Inspired by Graham’s logo design, we have created a small heart meringue” Marie-Laure Preynat – Director at Easy Gourmet Ltd.

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The new Last.fm Festivals app http://grahamtodman.co.uk/blog/2011/07/making-of-the-new-last-fm-festivals-app/ http://grahamtodman.co.uk/blog/2011/07/making-of-the-new-last-fm-festivals-app/#respond Tue, 05 Jul 2011 11:19:32 +0000 http://grahamtodman.co.uk/blog/?p=671 Continue reading The new Last.fm Festivals app]]> 2012 W3 Awards Silver Winner
Last.fm Festivals app won a 2012 W3 Silver Award for the Music & Audio Mobile App category and a 2012 Mobile WebAward from the Web Marketing Association. You can download the app on iTunes here.

Last.fm Festivals iPhone app

Last.fm Festivals iPhone app

Last.fm Festivals app

My part in the project was to: create a set of wireframes, work out the userflows, provide UI and marketing assets, and follow up with QA and bug testing.

Features

  • Festival compatibility – find the best fesitval for you based on the artists you listen to.
  • Recommended line-up – picks out the artists you listen to most in each festival.
  • Sort by location – people travel for festivals, your ideal festival may be on another continent!
  • My List – plan your summer festival season and save festivals you’re interested in
  • Friends – see all the festivals your friends are attending.

Read more about it on the Last.fm blog

Comments from around the web

With the addition of their new Festivals app, 5 years of Last.fm data just became even more useful for me bit.ly/ettmpZ – @MattHurst

Last.fm Launches Amazing New Festivals App — t.co/egA2wjr #music – @Acecentric

Awesome new #lastfm smartphone application recommends music festivals according to your musical preferences t.co/EcleOJF – @Florianmaganza

Last.fm aims to making choosing which to attend easier with its new Festival application – Mashable

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Deli Gourmet logo http://grahamtodman.co.uk/blog/2011/07/deli-gourmet-logo/ http://grahamtodman.co.uk/blog/2011/07/deli-gourmet-logo/#comments Fri, 01 Jul 2011 11:20:40 +0000 http://grahamtodman.co.uk/blog/?p=658 Deli Gourmet logo

Deli Gourmet monogram logo for a new deli in Balham

A new logo for catering brand “Easy Gourmet” for their new deli counter opening soon in Balham, South London.

Deli Gourmet logo

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easygourmetcatering.co.uk – Live! http://grahamtodman.co.uk/blog/2011/05/easygourmetcatering-co-uk-live/ http://grahamtodman.co.uk/blog/2011/05/easygourmetcatering-co-uk-live/#respond Thu, 19 May 2011 10:24:51 +0000 http://grahamtodman.co.uk/blog/?p=611 Continue reading easygourmetcatering.co.uk – Live!]]> Easy Gourmet Catering new CMS website
Easy Gourmet Catering are based in East London and produce gorgeous food for weddings, events and private functions.

Easy Gourmet Catering’s new CMS site is live. I designed and developed the site, as well as creating a new logo and brand. Still some holes in the content, but it’s good to get it live to let Google start indexing.

I started what I though would be the slow process of switching the DNS with the current host (the mammothlyg expensive Netbenefit) only to find things happened super quick. Then had to migrate 8 pop email accounts and set up the necessary forwarding the client was using – which meant learning how to migrate pop email FAST! Always a good way to learn 😉
The design and build of the site took 2 months and was completed in January, however putting the content has taken much longer. Easy Gourmet had great help from my friend Michael, who is an excellent editor and travel writer. However, this kind of content is quite personal to the business and needed a lot of involvement and consultation with the client, Marie, and running a successful catering company keeps her very busy.

Better SEO

The most exciting part of this project is the SEO opportunity. The old site was poorly structured and not at all optimised. I did an audit of the 40 most likely customer search queries in Google for page rank (e.g. Wedding caterer”, “Catering London”, “wedding reception catering”). I found only the exact company name “Easy Gourmet Catering” returned a page 1 listing, and that was compromised by a competitor with a similar name in the second position. For all the other search terms there was no listing at all. The new CMS structure and some basic copy alone should give this site a decent presence in search results, but with Michael’s rich copy and some “white hat” optimisation tricks of mine, I think this site will start to be SEO competitive. Google generally takes between 7-14 days to re-index a change on a site; there is an unconfirmed theory that Google is slow to react because it “sandboxes” changes.

Easy Gourmet Catering is a successful business now, even without the aid of natural search listings, woth this new site it should explode! If, that is, people really choose caterers from the web, or if it’s more of a word-of-mouth reputation based business.

Easy Gourmet Catering new CMS website

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