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Me, Graham

Me & the moon

I’m an interaction & UX designer based in London.

I sketch, create wireframes, and design user interfaces, infographics & logos.
Oh, and I do user testing & research too.

I studied graphic design at Epsom School of Art & Design (now West Surrey Institute) and have many years experience in both print and digital design. My passion is cake, but also user-centred design. I’ve created many services and apps across various platforms including: iOS, Android, web and desktop – a few examples of which you can see in my portfolio.


  • UX – User experience design
  • UI – Interface design
  • Interaction design
  • App design – smartphone and tablet
  • Logo design, identity & branding
  • User testing and analysis
  • Visual design and asset creation
  • Advanced Photoshop
  • Start-up friendly
  • Agile working

See my Linkedin profile


“When I first met Graham, I had already had one false start with redesigning the Easy Gourmet logo and website. The experience with my previous designer had been a bitter disappointment. Although I’d already paid for a lot of the work, the results were not looking good, so I decided to cut my losses and start again.

This was when I met Graham. He was recommended to me by a friend – though I was still cautious, as I’d found the previous designer through a personal recommendation too. Fortunately, my worries proved entirely unfounded. After just three days on the case, Graham had arrived at the perfect logo, and I realised that this time, Easy Gourmet was going to get a stunning makeover.

Graham went on to build a website, tailor its structure according to my whims, provide all the Facebook, email and other links I needed, and tutor me on how to post news items. He was always quick to respond to any requests, was utterly professional in everything he did, and I have great respect for his visual sense. The end product is absolutely beautiful … I’m 200% happy!

What’s more, the amount Graham charged for his efforts was extremely reasonable. I wouldn’t hesitate to recommend him for similar work to anyone else. In fact, I’m already using him for my next project, and I hope to be able to draw on his talents for a long time to come.

So … thank you Graham! Your hard work has given Easy Gourmet a really stylish new start.”
Marie-Laure Preynat, July 1, 2011

“Graham has been outstanding in taking the strong visual brand identity of Time Out and interpreting it for the digital age. Graham has an excellent eye for detail, engages and understands our users and has been instrumental in developing our mobile offering.” October 7, 2010

David Pepper, MD Digital, Time Out
managed Graham at Time Out

“Graham produces fabulous design work for the Time Out website During his time with Time Out, the quality of the design of everything we do digitally just keeps getting better and better. Nothing seems to throw him off his stride.” June 24, 2010

Tony Elliott, Chairman/Founder, Time Out Group Ltd
managed Graham indirectly at Time Out

“Graham is one of the most talented people I have worked with and what makes Graham all the more valuable is his fantastic, positive, can-do attitude, the speed and accuracy with which he works, and his incredible attention to detail.
Graham genuinely cares about everything he works on and makes sure it is of the absolute highest quality.
Graham will always take the initiative and goes above and beyond what he needs to do to get the job done to the very highest of standards.
His positive outlook and friendly, inclusive manner make it an absolute pleasure to work with him.” June 22, 2010

Catherine Smith, Projects and Operations Manager, Time Out Digital
worked indirectly for Graham at Time Out

“Graham has done a fantastic job of transforming the Time Out website, and really drove the iPhone app development from the core concepts through to extensive user testing.” May 5, 2010

Alexis Orssich, Technical Director, Time Out
managed Graham indirectly at Time Out

“Graham Todman is an ideas oriented, can-do, visionary Design Drector who has in short, made me look good and made me loads of Money” July 30, 2009

Stephen Campbell, Online Sales Director, Time Out
worked with Graham at Time Out

“Graham is a brilliant designer, an inspiring ideas man and I was glad to have him on my team. As Design Manager he was great at coaching junior team members, while leading the Art Direction on a variety of marketing and digital projects.
His user experience design is second to none and he also has invaluable web development knowledge which makes Graham a great all-rounder.
I missed working with Graham when he moved on & wouldn’t hesitate to recommend him.” June 21, 2010

Faye Hellon, Head of Online for Dorling Kindersley & Rough Guides, Penguin Books
managed Graham at Dorling Kindersley

“Graham is a genius. He produced interactive reflexology charts to promote our books. The charts sometimes draw more hits than the homepage according to the media.” May 12, 2010

Kevin Kunz, Owner, Kunz &Kunz LLC

“Graham was great to work with at DK – not only a talented and creative designer but always in-the-know about the latest technologies and with a wealth of experience behind him. He offered invaluable guidance when I began my career and was hugely respected by the designers he managed and the team as a whole.” April 13, 2010

Clare Bryson, Web Editor, Dorling Kindersley & Rough Guides
worked indirectly for Graham at Dorling Kindersley

“Graham is passionate about design and brought his creative skills to the redesign of Dorling Kindersley’s eCommerce site, leading the design team to create a more user-friendly site, whilst remaining loyal to tight brand guidelines. He was also instrumental in an extensive usability project with an outside UX agency. The designs that he and his team produced, made a significant contribution towards the results we saw, namely engagement and conversion doubling on the site, exceeding our marketing and sales KPIs. Serious stuff aside he’s also a good team player and fun to have around.” April 12, 2010

Georgina Atwell, Online Director DK & Rough Guides, Penguin Group UK
managed Graham indirectly at Dorling Kindersley

“I worked with Graham on the website for the Mervyn Peake Estate, We were both working as freelancers and I just had the various images but he took them and designd and constructed a complicated, thorough and detailed site in record time. The design speaks for itself but Graham’s efficiency and knowledge of what can be achieved with a website was impressive.

Constructive and approachable with people who aren’t quite so au fait, I would recommend him to anyone whether they were beginners or experts.” May 13, 2010

Alison Eldred, Owner,