Drawing final Easy Gourmet logos in Adobe Illustrator

Easy Gourmet logo drawn in Adobe Illustrator

I spent some time last night drawing the final logo artwork for Easy Gourmet. The font is Bodoni Script Pro by Parachute, chosen for the classic heritage of Fuller Benton’s Bodoni, and the script fulfilled the client’s desire for curviness and femininity. I converted the font to outlines in Adobe Illustrator so I could attached the “Heart signature” to the flourish of the “G”.

Bézier Curves

If you’re unfamiliar with Bézier curves, they are tool to draw curves and make shapes in a computer. A shape in a drawing program, such as Abode Illustrator, is made of points called “vectors” connected by lines, called “paths”, and filled with either a colour or a blend of colours called “gradients”. Initially you draw a shape using a shape tool (ovals, rectangles) or using a virtual pen tool. To change or “edit” a shape you click on or near the edge of the shape, this brings up the points as little black squares, clicking on one of these squares reveals the “control points”, which are like little sea-saw levers. Over time, using these control levers becomes quite intuitive, although at first they can drive you nuts.

Spread of the Eyewitness Music book published by Dorling Kindersley
Spread of the Eyewitness Music book published by Dorling Kindersley

It’s a skill I picked up creating hundreds of clipping paths for images at Dorling Kindersley, where the famous style was text flowing around cut out images on white backgrounds. The only way to do this then was a cruder version of the curves in the “path” tool in Photoshop.

Bézier curves were developed by Pierre Bézier (Wikipedia), a French engineer who pioneered computer-aided design at Renault where the curves were used to design care bodies.

The Wikipedia page on Bézier curves has really nice animations on the maths behind the little handles and pivots you use to control the curve. I don’t understand them, but they are pretty in a geeky sort-of-way…

Quadratic Bézier curveQuadratic Bézier curveQuadratic Bézier curve

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I’m a user experience and user interface designer based in Hackney, London

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